Ah, the convenience of online ordering - it's like having a genie in a bottle, granting your every wish for delicious food delivered right to your door. But, much like the genie, there's a catch. The true cost of online ordering isn't just the food itself, oh no. It's like that old saying goes, "There's no such thing as a free lunch... delivery."
First, there's the commission fee. It's like the restaurant is saying, "Hey, we'll give you a sweet deal on food, but you gotta give us a cut of the profits... and by 'cut,' we mean 'a nice, juicy slice of your profit margins.'" It's like having a silent business partner who takes a bite out of your bottom line.
And don't even get me started on the fees for "convenience" services. It's like they're saying, "Oh, you want the convenience of ordering from your phone? That'll be $2.99, please." It's like they're charging you for the privilege of spending your hard-earned cash. It's like that old joke, "I'm not lazy, I'm just conserving energy... by not getting up to answer the door for my food delivery."
Then there's the issue of increased competition. With online ordering, every restaurant is just a click away. It's like a digital game of Hungry Hungry Hippos, where everyone's chomping away at each other's business. It's survival of the fittest, and the weak will be devoured (or in this case, overcooked and served with a side of stale fries).
And don't forget about the marketing costs. It's like they're saying, "Sure, we'll give you a top-notch online ordering system... for the low, low price of your entire marketing budget!" It's like they're holding your menu hostage and demanding a ransom in exchange for a decent Google ranking.
But hey, at least there's no tipping, right? WRONG. In the world of online ordering, there's a new form of tip-toeing around the issue: the "delivery fee." It's like they're saying, "Sure, we'll deliver your food, but you have to pay us for the 'privilege' of us not having to pay our delivery drivers a living wage." It's like getting a virtual slap in the face with a wet noodle.
But fear not, dear restaurateur! There are ways to minimize the true cost of online ordering. First, absorb the commission fee into your menu prices. It's like that old joke, "Why did the tomato turn red? Because it saw the salad dressing!" Your customers will be none the wiser, and they'll still be getting a great deal.
Second, offer your own delivery service. It's like that classic joke, "Why was the math book sad? Because it had too many problems!" But seriously, by cutting out the middleman, you're only left with the problem of finding drivers who can navigate your menu and the road without getting lost. No small feat, but hey, that's a problem for another day.
And finally, consider offering pickup options. It's like that old joke, "Why did the scarecrow win an award? Because he was outstanding in his field (of corn)!" Your customers will appreciate the flexibility, and you'll save on delivery costs. It's a win-win, except for the part where you still have to invest in an online ordering system that won't bankrupt you.
And there you have it - the true cost of online ordering, served up with a side of humor. Bon appétit!
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